# What Lethra costs

> The software is free. You only pay for the intelligence, and your ad budget stays separate.

Lethra's software is free: the website, First Call, the Receptionist, the ad
engine, content, contacts, cases and the family portal. There are no plans,
seats or contracts.

## What you pay for

You only pay for the intelligence: the AI work Lethra does for you, such as
calls answered, website conversations, posts and articles, cases and meeting
notes. Each line is billed at cost, at what the AI and phone companies
charge, with no Lethra margin on top. A small family home typically pays about US$41 a month.

## How Lethra stays free

Lethra does not earn on your software bill. We are building a pre-need
insurance offering together with funeral homes, and its commissions are
designed to fund Lethra:

1. A family chooses a pre-need plan through your funeral home. Whether you
   offer it is your choice; the software stays free either way.
2. The family pays the same as buying the plan directly. The insurer pays a
   commission on it.
3. Your funeral home and Lethra share that commission.

The offering is not live yet. Until it is, the software is free all the same.

## Your ad budget

Your ad budget is separate. You choose it, and it goes straight to Meta and
Google with no markup. It is never part of what you pay Lethra.

## Limits and groups

You can set a monthly limit, and Lethra pauses before going over it. Groups
use the same model per brand: each brand pays its own intelligence and sets
its own ad budget.

Use the calculator on [lethra.ai/pricing](https://lethra.ai/pricing) to
estimate your own month.

Source: https://lethra.ai/docs/getting-started/pricing/