# Setting up your funeral home

> The seven setup steps after you sign up, from your website and First Call to your first ads, and the launch board that keeps track of what is still running.

After you sign up, Lethra walks you through seven short steps. Most of the work
happens in the background while you answer the next question, so the whole
setup takes about ten minutes. Nothing goes live without your approval: not your
website, not your ads.

You can stop at any time with **Finish later**. The setup does not come back on
its own; pick it up again from **Your Account** with **Continue setup**.

## 1. Your name and website

Type the name of your funeral home and the address of your current website. If
you do not have one yet, choose **I don't have a website**.

(Screenshot: The first setup step: the funeral home's name, its current website address, and a link for funeral homes without a website.)

When you continue, Lethra starts reading your website. You do not have to wait
for it.

## 2. Is this you?

Lethra fills in what it found on your website: your address, phone number,
email, a short description, your colors and your services. The card at the top
shows how families will see you, and changes as you edit.

(Screenshot: The Is this you? step: a preview card with the funeral home's colors, contact details, description and services, and the fields to change them underneath.)

Anything you type yourself is kept, even if the website read finishes later.
Upload your logo here too. If your logo is dark, add a light version for dark
backgrounds.

Your services matter more than they look. Lethra uses them on your website, in
First Call's answers and in your ads.

## 3. Your website

Choose what to do with your website. Lethra marks one choice as **Our
suggestion**, with the reason underneath. For example, a site that does not
work well on phones gets a new website suggested.

- **Give me a new website.** Pick one of three designs. They are already filled
  with your name, details and colors. Lethra saves your pick as a draft and keeps
  improving it while you continue. You publish it yourself, from **Website**,
  when you are happy with it.
- **Keep my website, add First Call.** You get a small snippet to paste on your
  site, with the steps for your website builder (Wix, Squarespace, WordPress,
  GoDaddy or another). **Email these instructions** opens an email to your web
  developer with everything in it. **Check installation** tells you whether the
  snippet is on your site yet.
- **Move my site to Lethra.** Lethra copies your current site as it is, so you
  can manage it here. Your current site stays online and unchanged.

(Screenshot: The website step with the three choices, keeping the current website suggested, the First Call snippet and the install steps for Wix.)

(Screenshot: The three website designs, each already showing the funeral home's own name and phone number.)

Not sure yet? Choose **Decide later**. You can always come back to it under
**Website**.

## 4. First Call on your website and phone

**On your website**, choose what First Call helps families with: someone who
just passed, general questions, or planning ahead. The preview shows what
visitors see, in your colors.

**On the phone**, First Call answers on its own number. Choose **Request a
number** and Lethra sets one up within one business day. You then forward your
existing line to it, or publish it. Fill in:

- **Your own phone number**: where calls go when First Call does not answer.
- **Urgent number**: the number behind the **Call now** button in urgent chats.
  Leave it empty to use your main number.
- **Opening hours**: First Call answers your calls during these hours. Choose
  **We're available 24/7** if you never close.
- **Also answer outside opening hours**: switch this off to send calls outside
  your hours straight to your own number.

(Screenshot: The First Call step: what First Call helps with and a preview of the chat, then the phone settings with the number request, opening hours and after-hours answering.)

## 5. Team and mailbox

Type your colleagues' email addresses. Each one gets an invitation by email.
Connect Gmail so drafts go out from your own address. Without it, Lethra sends
from its shared mailbox.

(Screenshot: The team step: email addresses for invitations and a button to connect Gmail.)

## 6. Your first campaign

Lethra prepares one campaign on every channel at once:

- **Facebook & Instagram**: image ads in the feeds and stories of people near you.
- **Google Search**: text ads when families search for a funeral home near you.
- **ChatGPT**: a sponsored card when people ask ChatGPT for help with a funeral.

The brief is written for you from your services and your town. Set one total
daily budget; Lethra splits it over the channels. Change any amount, or switch
a channel off.

Under **Ad accounts**, choose **Lethra sets them up for me** and Lethra creates
your Facebook page and ad account. Or choose **I'll connect my own** and connect
your accounts later under **Your Company > Connections**.

(Screenshot: The campaign step: the brief, the three channels with a daily amount each, the total daily budget and the ad account choice.)

Choose **Draft my campaigns** and you see each ad appear in its real form while
Lethra writes it and designs the image.

(Screenshot: The campaigns being drafted: a Facebook post, a Google search result and a ChatGPT card, the last one still designing its image.)

Your campaigns stay drafts. Nothing is shown to anyone, and nothing is spent,
until you review and approve each one under **Growth**.

## 7. Your launch board

The last step shows your launch board: every part of your setup, where it
stands, and the next step for each. It updates as things finish.

(Screenshot: The launch board: the website being personalized, the phone number requested, the forwarding number set, and each ad campaign with its next step.)

Each row has one of four states:

| State | Meaning |
| --- | --- |
| Done | Running. Nothing to do. |
| In progress | Lethra is working on it, for example writing your ads. |
| Waiting | Waiting on someone else, for example your phone number. |
| To do | The next step is yours. Click the row to go there. |

After setup, the board stays in your sidebar as **Your launch**, with how many
parts are ready. It disappears once everything is done, or when you close it.

(Screenshot: The Your launch board opened from the sidebar, over the Inbox.)

Source: https://lethra.ai/docs/getting-started/setting-up/