# Brands and websites

> The Brands page, adding a new funeral home to the group and copying settings from another brand, the status of every brand's website, and the group's own website template.

The **Brands** page lists every funeral home in the group. The **Websites**
page shows where each brand's site stands. Both lead straight into the brand
when there is work to do.

## The Brands page

(Screenshot: The Brands page with three brands, their leads, active cases, ad spend, First Call and Receptionist, and the Open menu of one brand showing its shortcuts.)

Each row shows:

- **Brand**: the name, with the website underneath. You see the custom domain
  once it is connected, otherwise **Live**, **Draft** or **No website**.
- **Leads, 30 days**: new leads in the last 30 days, with the change compared
  with the 30 days before.
- **Active cases**: cases that are not closed or archived.
- **Ad spend**: what the brand's current ad campaigns have spent so far.
- **First Call**: on when families can reach the brand online.
- **Receptionist**: on when the phone receptionist is switched on and has a
  phone number.

Click a column heading to sort by it. Click it again to reverse the order.
With more than five brands, a search box appears above the list.

Click a row to open the brand's dashboard. **Open** does the same. The arrow
next to it opens one page of the brand directly: dashboard, leads, cases,
inbox, website editor, ads, First Call settings or brand team.

## Adding a brand

**Add brand**, at the top of the Brands page or the overview, creates a new
funeral home in the group.

(Screenshot: The Add brand form: brand name, address, phone, language, brand color, logo URL, and Copy settings from with four options.)

1. Enter the **Brand name**. It is the only required field.
2. Add the **Address**, **Phone**, **Language**, **Brand color** and **Logo
   URL** if you have them. The language starts as the group's language.
3. Under **Copy settings from**, pick an existing brand, or **Start empty**.
   The first brand in the list is picked for you.
4. Choose what to copy, then click **Create brand**.

When you copy from a brand, the new brand also takes its time zone, region and
plan. You can then tick:

- **Workflows and services**: services and processes, opening hours, case
  statuses, service and document types, and the lead and planner settings.
- **Document templates**: every template that is not archived.
- **First Call setup**: how First Call behaves on the website.
- **Logo and colors**: off by default. A logo or color you typed in the form
  wins over the copied one.

Phone numbers are never copied, and neither is the urgent contact or the
escalation email. Each brand needs its own. Check them in the new brand's
First Call settings.

The new brand opens in its website editor, so you can pick a template and
start its site. If your group has its own template, it is offered first. See
[Your group's website template](#your-groups-website-template).

> **Note:** A funeral home that already uses Lethra cannot be added this way. Ask Lethra
> to attach it to your group. This is permanent: brands cannot move between
> groups.
## Websites

(Screenshot: The Websites page: the group's own website template at the top, then filters for All, Live, Draft and No website, and one row per brand with its status, First Call, Visit site and Open editor.)

The filters at the top show how many brands are **Live**, **Draft** or have
**No website**. Each row shows:

- when the site was published, or for a draft, when it was last edited
- the custom domain or the status
- **Domain not connected**, when a custom domain is set but not working yet
- whether First Call is on for that brand

**Visit site** opens a live site in a new tab. **Open editor**, or **Create
website** for a brand without one, opens that brand's website editor. How to
build and publish a site is covered in
[Website](/docs/growth/website/).

## Your group's website template

A group can have a website template of its own, designed in the group's
house style. When it does, it sits at the top of the Websites page under
**Website template**, with its name and a short description.

- **New brands start from it.** When a brand in the group builds its
  website, the group template is the first one offered, and the website is
  filled in with that brand's own name, address and phone number.
- **It stays within the group.** Only brands in your group can see or use
  it. Funeral homes outside the group never see it.
- **Brands can still choose.** The shared templates stay available next to
  it, for a brand that needs a different look.

Click the template, or **Explore** on it, to open the preview. It shows the
template as a new brand would get it, with your group's name filled in.

(Screenshot: The template preview on desktop: the Style list set to the group's template, Desktop and Mobile buttons, and the homepage with its menu, a framed photo and a Plan online button.)

Use the menu inside the preview to browse every page, just as a visitor
would. Switch to **Mobile** to check the same pages on a phone.

(Screenshot: The same template on Mobile: the homepage in a phone-sized frame, with the menu folded behind a button and the Plan online button across the full width.)

The preview is read only. To change the template itself, or to have one
made for your group, contact Lethra.

## Next

Keep ad spending under control across the group: [Ad
budgets](/docs/groups/ad-budgets/).

Source: https://lethra.ai/docs/groups/brands-and-websites/