# Social media

> Plan and publish posts on Facebook, Instagram and Google, and share new obituaries and blog articles automatically.

The **Social** tab in Content is where you post to your funeral home's
Facebook Page, its Instagram account and its Google listing, all from one
place. Write a post once, choose where it goes, and publish it now or plan
it for later. New obituaries and blog articles can be shared for you.

(Screenshot: The Social tab in Content: two posts that need your attention, one with a Try again button, and below them every post with its date, networks and status.)

## Connecting your accounts

Your accounts are connected in **Company settings > Connections**, under
**Social accounts**. As long as a network is not connected, the Social tab
shows a banner with an **Open Connections** button that takes you there.

(Screenshot: Social accounts in Company settings > Connections: Facebook, Instagram and Google, each marked Connected, with the Facebook Page in use and a Disconnect button.)

- **Facebook and Instagram**: click **Connect Facebook and Instagram** and
  sign in with a Facebook account that is an admin of your funeral home's
  Page. Allow every permission Facebook asks for: Lethra needs them to
  publish on your Page. Instagram is connected at the same time when an
  Instagram professional account is linked to that Page.
- **Google**: posts go to the Google listing linked on the same page,
  under Profiles.

If you manage more than one Facebook Page, choose the right one in the
**Page** list on the Facebook card. **Disconnect** removes Lethra's access;
your Page and its posts stay as they are.

> **Note:** If Facebook stops accepting Lethra's posts, for example because the password
> changed or someone removed Lethra's access, the card shows **Needs
> reconnecting**. Click **Reconnect** and sign in again.
## Writing a post

Click **New post** at the top of the Social tab.

(Screenshot: The post editor: Facebook, Instagram and Google ticked, the text with a character count per network, an image, an optional link, the date and time, and a preview of the Facebook post.)

1. Under **Publish on**, tick the networks the post is for.
2. Write the text. Under it you see how many characters each network allows.
   Not sure what to write? Click **Draft with AI**, describe what the post is
   about, and Lethra writes a draft in your company's language. If you
   already wrote something, it improves your text instead.
3. Add images if you like. **Instagram needs at least one image**; Google
   shows only the first one. No suitable photo at hand? Click **Create image
   with AI**: Lethra makes a branded square image in your company's style,
   with a short headline and your logo, based on the post's text. It takes a
   minute or two and appears with the other images; click it again for a new
   version.
4. Add a link if the post points somewhere, such as an obituary or an
   article on your website. Instagram links are not clickable, so Lethra
   adds the link to the text there.
5. Under **When**, choose **Now**, or **Later** and pick a date and time.
   Times are in your company's time zone.

On the right, the **Preview** shows what the post looks like. Switch between
networks with the icons above it.

Click **Publish now** or **Schedule**. **Save as draft** keeps the post
without publishing it. If something would stop a network from accepting
the post, such as a missing image for Instagram, Lethra tells you before you
publish.

## Asking the assistant

You can also ask the assistant, from the bar at the bottom of the tab or
anywhere else in Lethra. For example: "write a post about our remembrance
evening on 2 November for Facebook and Instagram", "what is planned on
social media next week?" or "move Thursday's post to Friday at 10:00".

The assistant can list and read your posts, write and change drafts, and
delete posts that are not published. Ask it for an image and it creates a
branded one for the draft, which appears on the post a minute or two later.
It never publishes on its own: it shows
a card with a **Publish now** or **Schedule** button, and nothing goes out
until you click it. If it changes a post that was already scheduled, the post
becomes a draft again and you confirm it once more. Click **Open in Social**
on the card to see the post in the editor.

## Your posts

Below that, the tab lists every post: drafts, planned posts and what was
already published, each with its date, time, networks and status. Click a
post to open it.

A published post opens read only, with a **View** link to it on each
network. Editing or deleting it in Lethra does not change what is already on
Facebook, Instagram or Google.

To see your posts in a calendar, next to your blog articles, newsletters and
obituaries, open the **Overview** tab in Content. See
[Growth](/docs/growth/overview/).

## Needs your attention

Posts waiting for you are listed at the top of the tab:

- **Drafts**, including obituary and article shares Lethra prepared for you
  to check. Click **Open** to review and publish them.
- Posts that did not reach every network. Lethra tries a failed network
  again twice, a few minutes apart. If it still fails, the reason is shown
  in red. Fix the cause and click **Try again**: only the networks that
  failed are tried, so nothing is posted twice.

## Sharing obituaries and articles automatically

Click the settings button next to **New post** to open **Automatic
sharing**. Choose what happens when you publish a new obituary or blog
article, then click **Save**.

(Screenshot: The automatic sharing settings: what to do with new obituaries and new blog articles, which networks to share on, and how long to wait before publishing.)

- **Off**: nothing is shared.
- **Prepare a post for me to check**: Lethra writes the post and puts it
  under **Needs your attention**. Nothing is published until you do it.
- **Publish automatically**: Lethra writes the post and publishes it after
  the time you set under **Wait before publishing**. Until then you can open
  it from the list to change or delete it.

Lethra writes these posts from the obituary or article itself: the name,
years and place, the service details if you added them, and a link to the
condolence register or the article on your website. The obituary photo or
the article's cover image is used as the image. Without an image, the post
is not sent to Instagram.

> **Caution:** An obituary is never shared when **Hide from search engines** is ticked on
> it. Families sometimes prefer a quiet notice; respect that choice before
> turning on automatic publishing.
## Next

Write articles worth sharing: [Blog](/docs/growth/blog/).

Source: https://lethra.ai/docs/growth/social/