PRICING, WITHOUT THE SUBSCRIPTION
Free software.
Not a free trial.
Your website, marketing and daily operations in one platform. Pay only the AI model and service providers for what you use, not Lethra.
Lethra software
Free
No licence fee. No paid tiers.
Intelligence & providers
At cost
AI, phone and hosting usage. No Lethra markup.
Your advertising budget
You decide
Paid to Meta and Google. Always separate.
YOUR USAGE, NOT A PACKAGE
What might the providers cost?
Call length, model choice and how much AI work you use all affect the cost. There is no single monthly price for every home.
Illustrative assumptions, not a quote or measured bill. All figures in US dollars.
Example workload
Illustrative provider total
$40.94a month
- Paid to Lethra
- $0.00
- Phone callsAbout 4 minutes each
- $16.64
- Website conversationsReplies written by AI
- $2.40
- CasesAverage per month
- $10.67
- Posts and articlesText and branded images
- $0.96
- Family meetingsPer hour recorded
- $3.12
- Website, hosting and phone numberEvery month
- $7.15
These unit rates are illustrative, not live provider quotes. This is not a fixed plan, a guaranteed range or a measured cost. Advertising is excluded.
THE PLATFORM IS INCLUDED
One platform. No upgrade required.
Start with what your home needs. Keep your existing tools or bring more of your work into Lethra.
Bring families to you
- Website & obituaries
- Ads & pre-need follow-up
- Social posts, blog & newsletters
Be there when they need you
- First Call website chat
- 24/7 AI Receptionist
- Contacts & family portal
Keep the day moving
- Cases & scheduling
- Documents & meeting notes
- Setup, record import & support
A DIFFERENT WAY TO BUY SOFTWARE
Compare the software, not a teaser price.
Published capabilities and pricing, side by side. Different providers cover different parts of the work.
| What you get | LethraAll-in-one platform | PassareCase management | GatherCase management | Tribute TechnologyWebsites & marketing |
|---|---|---|---|---|
| Price levelPublished monthly plans | Free | On quote | On quote | On quote |
| Website, built and hosted | Included | Not found in their public material | Included | Included |
| Ad campaigns on Meta and Google | Included | Not found in their public material | Not found in their public material | Separate paid service |
| Social media posts | Included | Not found in their public material | Not found in their public material | Separate paid service |
| Pre-need leads and follow-up | Included | Included | Included | Included |
| AI chat on your website | Included | Not found in their public material | Not found in their public material | Not found in their public material |
| 24/7 phone answering | Included | Partly, or through a partner | Not found in their public material | Not found in their public material |
| Case management | Included | Included | Included | Included |
| Family portal or online arrangements | Included | Included | Included | Included |
| AI meeting notes | Included | Included | Not found in their public material | Not found in their public material |
Low: under US$100/month. Mid: US$100-250/month. High: above US$250/month. Setup fees, usage and extras may apply. Unpublished or per-case prices are shown as on quote. Lethra’s AI/provider usage and ad budget are separate.
Based on what each vendor publishes. A dash means we could not find it in their public material, not that it can never be arranged. Spotted something out of date? Write to support@lethra.ai and we will correct it.
Explore the full comparisonWHY WE DO NOT CHARGE
Better software. A different business model.
We are building a better funeral insurance offering with funeral homes, which we aim to monetize instead of charging for software. That offering is still in development. It is not what you are buying today.
The software is free whether or not your home chooses to offer insurance.
Pricing questions
Fair questions
No. Lethra software is free, not a temporary trial. AI model and service-provider usage are separate costs.
The AI and service providers used for calls, website conversations, content, meeting notes and hosting. Costs depend on your usage and provider prices. Lethra adds no software fee or markup.
No. You choose your advertising budget separately. That spend goes to Meta and Google, not to Lethra.
No. You can start with the website, marketing or First Call while keeping your existing case software. Move more of your work only when it makes sense for your home.
We aim to monetize a better funeral insurance offering built with funeral homes instead of software subscriptions. The offering is still in development, and using it is optional.
Still have a question?
Start with your funeral home.
Keep the tools you like. Let us help you set up the parts you need.