Ads and campaigns

Once Growth is enabled, the Ads tab is where campaigns get created, reviewed and published. Everything here is built around one channel today: Meta, meaning Facebook and Instagram.

Generating a campaign

Click New campaign and choose an objective, a channel, a daily budget and a radius around your address. You can also add a short brief describing what you want the campaign to be about, for example a specific service or a season.

The agent writes a full draft in seconds: a strategy with positioning and key message, a suggested audience, and several ad variants with headlines, body text and a call to action. You can generate more than one variant at a time to compare approaches.

You can also ask the assistant to do this in plain language, for example “create a campaign for pre-planning aimed at families within 30km.” It counts against a small per-turn limit on how many campaigns it can generate at once, so it does not flood you with drafts.

Designing the creative

A campaign’s copy is only half the work: each creative also needs an image. Images are not generated automatically when a campaign is drafted. From the campaign’s detail page, open a creative and use the ad designer to generate its image.

The designer builds the ad as HTML and renders it to a PNG on the server, then checks its own result and can revise it based on your notes. You stay in control of the brief and can ask for changes in plain language; the studio keeps a version history per format so you can go back to an earlier design.

Each creative supports the placements a real ad actually needs:

Facebook feed and Instagram feed, a square format.
Instagram story, a vertical format.
Landscape, for placements that need a wider image.

For Meta campaigns you can also choose a carousel format with several cards, each with its own headline, body and image. Google channels are text-only and do not support carousels.

Before you approve a creative, you can preview it as it would appear in each placement, so you are not guessing how the crop or text will land.

The campaign lifecycle

A campaign moves through a small number of states:

Draft: generated but not yet reviewed. You can edit anything, budget, audience, schedule, copy, images.
Review: you have marked it ready to look at more closely.
Live: published and running on Meta.
Paused: taken off pause without deleting it, so you can pick it back up.
Completed or Archived: finished campaigns, kept for their history and performance but out of your active list.

Archived campaigns are hidden by default; a discreet link at the bottom of the list reveals them if you need to look back.

Scheduling and budget

Each campaign has a daily budget, and you can optionally set a start and end date under its schedule. Changing the budget or schedule on a draft is immediate; once a campaign is live, changes still apply, but going live in the first place always needs your approval.

Publishing to Meta

To go live, a campaign needs a connected Meta account and at least one approved creative with an image. You can either connect your own Facebook Page, or ask Lethra to set up an ad presence for you, which does not require you to already have an Instagram account.

When you click Approve & publish, the campaign is submitted to Meta for their review. Meta’s own review typically takes up to about 24 hours; once approved, the campaign goes live automatically, and Lethra shows you when that happens.

Once a campaign is running, the panel shows active campaigns, leads generated, spend, and an estimated return based on the value you set per lead. Leads generated through a campaign land in your dashboard, alongside any other pre-need leads.

What happens with your public presence beyond ads: Blog and website.